Chapel Lane (our film opening) we chose to be aimed at all ages above 15 (due to reasons discussed in evaluation 4). We wanted our film to be similar in content of that like Perfume, and From Hell; however wanted it to be on less of a bigger scale while still remaining true to the codes and conventions of thrillers/horrors.
We made a voxpop aimed at our target audience to get a feel of what they would like to see in our film opening, and made sure whilst making it that we kept to their opinions and views of what they thought that we should do to make the film opening alot more realsiatic, and more exciting to watch specifically to them as a mere sample of out target audience. This knowledge proved valuable as they gave us hints as to what they are looking for in a successgul film opening of the genre. The link to the voxpop is already on my blog.
By using this technique to gather information we knew that we had to make our content as realistic as possible and not in anyway transparent. They also put alot of emphasis on the importance of costume to a gothic horror- so we took this on board and got together the outfits you can see on our finished product; the end results i beleive do work very well and are reflective of the time. This also allows the type and genre of film come across to the audience in an instant they immediately understand what to expect from the film.
During filming we tried to keep strictly to conventional camera angles and editing afterward; so none of the work we did looked at all out of place, or as if it didnt belong there. Close ups and the odd extreme close up were valuable as they have a profoud effect on the audience and enduce an uneasy atmosphere and make the audience almost uncomfortable being that close to the character despite the fact that physically they arent actually there. We also used the classic over the shoulder shot alot to give off that something is going to happen and like she is aware of his presence near her. It creates a dramatic irony as if the audience knows something the character doesnt.
To draw in the audience we changed all the film opening to a black and white saturation during the editing process. Thsi is the first thing that the audience would recognise as being ' old fashioned' or at least the hint that the film isnt going to be 'modern'.. We also slowed the pace to add suspence and also added in diagetic sound to increase the emotion in the scene to draw the audience into and invest in the characters (mostly the victim). This also worked well as not much speech is in the film opening if any at all, so the music diffused the awkwardness of the lack of speech.
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